Wednesday, September 2, 2009

Yesterday I talked about the tasty snack cracker with a bad name, "Minglers." I decided it wasn't enough to talk about their bad name on this blog. So, I sent them a letter:

Hello,

I bought a box of Minglers (Cheddar Cheese) crackers, mostly because they were on sale. I was surprised by how well they tasted. But couldn't get past the, pardon me, silly name. With a cracker packed full of great cheese taste, I'm wondering why the name didn't mention cheese. Cheesy Pleasy, Cheddar Crisps or Cheese-a-Lots would have been a better choice. Just a thought.

Sincerely,

Bob Borden


I didn't think they'd write back but guess what?

Dear Bob Borden,

Thank you for your complimenting e-mail regarding our Mingler Cheese Crackers. I will pass your suggestion for names on to the appropriate department. We always love to hear from satisfied customers. We appreciate your business and we hope that you continue to choose our products!

Sincerely,

Gerry Eaton
Quality Cookies and Crackers
D.F. Stauffer Biscuit Company


Thanks, Gerry! My voice was heard. I can't wait to see what "appropriate department" has to say about this.